Calculated Pressure That Forces Explosive Growth.

Client Spotlight: Minnie Beasley’s Almond Lace Tuiles

Minnie Beasley’s is a family-owned cookie company best known for its handcrafted almond lace tuiles, a thin, delicate, perfectly crisp cookie that has built a loyal following. Unlike factory-made brands, every batch is made with care, using a refined and beloved recipe. Their cookies are celebrated for their signature crunch, elegant packaging, and the kind of quality that makes them just as special as a gift as they are for a personal treat.

When Jackson Canon took over as the new owner, he had a clear goal: expand Minnie Beasley’s from a beloved local favorite into a nationally recognized brand. To make that leap, he brought me in to grow their digital presence, strengthen customer relationships through email, and turn their website into a consistent sales channel.

My Results:

• Month 1 (July 2025): After starting consistent email marketing in Klaviyo, Minnie Beasley’s email revenue was $1,739. This was roughly in line with what they had been generating before.

• Month 2 (August 2025): Revenue skyrocketed to $7,821.59 from email alone, marking a major breakthrough in sales performance. This was a very good month for Minnie Beasley’s and I was a reason for that.

Alongside revenue growth, I also began repairing deliverability. When I started, Minnie Beasley’s Klaviyo health score sat at 38 (poor) which is a dangerous place that can wreck inbox placement and long-term profit. Within a month, I improved the score to 54 (fair) while still driving thousands in new sales, laying the foundation for sustainable growth.

On this page, you’ll find an example of the emails I’ve built for Minnie Beasley’s that have brought success to Jackson’s email marketing.

If you would like to see proof of statistics, reach out to me personally.