Calculated Pressure That Forces Explosive Growth.

Client Spotlight: Minnie Beasley’s Almond Lace Tuiles

Minnie Beasley’s is a family-owned cookie company best known for its handcrafted almond lace tuiles, a thin, delicate, perfectly crisp cookie that has built a loyal following. Unlike factory-made brands, every batch is made with care, using a refined and beloved recipe. Their cookies are celebrated for their signature crunch, elegant packaging, and the kind of quality that makes them just as special as a gift as they are for a personal treat.

When Jackson Canon took over as the new owner, he had a clear goal: expand Minnie Beasley’s from a beloved local favorite into a nationally recognized brand. To make that leap, he brought me in to grow their digital presence, strengthen customer relationships through email, and turn their website into a consistent sales channel.

Monthly Performance

Month 1
Email Revenue: $588.32
Contribution to Store Revenue: 2.57%

Month 2
Email Revenue: $1,739.40
Contribution to Store Revenue: 4.27%
Growth vs previous period: +166%

Month 3
Email Revenue: $7,388.11
Contribution to Store Revenue: 13.65%
Growth vs previous period: +325%

Month 4
Email Revenue: $12,646.33
Contribution to Store Revenue: 18.71%
Growth vs previous period: +54%

Month 5
Email Revenue: $31,491.76
Contribution to Store Revenue: 22.53%
Growth vs previous period: +133%

Month 6
Email Revenue: $66,323.24
Contribution to Store Revenue: 39.76%
Growth vs previous period: +112%

Month 7
Email Revenue: $67,128.34
Contribution to Store Revenue: 38.27%
Change vs previous period: -2%

Month 8
Email Revenue: $52,144.65
Contribution to Store Revenue: 31.07%
Change vs previous period: -22%

Month 9
Email Revenue: $53,480.76
Contribution to Store Revenue: 29.85%
Growth vs previous period: +10%

Overall Results

Total Email Revenue Generated: $292,931.91

Peak Monthly Email Revenue: $67,128.34

Peak Email Contribution to Total Store Revenue: 39.76%

Alongside revenue growth, I also began repairing deliverability. When I started, Minnie Beasley’s Klaviyo health score sat at 38 (poor) which is a dangerous place that can wreck inbox placement and long-term profit. Within a few months, I improved the score to 74 (fair) while still driving thousands in new sales, laying the foundation for sustainable growth.

To the right is an example of the emails I’ve built for Minnie Beasley’s that have brought success to Jackson’s email marketing.

If you would like to see proof of statistics, reach out to me personally.